Articles & Press

Privacy Rating’s ambitious challenge

"The innovative approach we have developed to protect privacy will shift the balance of power online in users’ favor"
"Few people realize that Google and Facebook plant tools in other sites and apps that may track eye movements on the screen using your device’s camera, and can listen to background noise where you are. They are intimately familiar with your browsing history, contacts list and more"
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"...Nor do the titans simply compete in a market. Increasingly, they are the market itself, providing the infrastructure (or “platforms”) for much of the digital economy. Many of their services appear to be free, but users “pay” for them by giving away their data..."
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"..Recent discussions have highlighted legal and ethical issues raised by the use of sensitive data for hiring, policing, benefits determinations, marketing, and other purposes.."
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"...The Belgium verdict follows a ruling against Facebook in Germany last Monday. In the latter case, a Berlin judge ruled that eights clauses in Facebook’s terms of service are illegal and that Facebook’s default privacy settings do not give users adequate consent or allow them to easily opt-out..."
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"When we ask people about our ads, one of the top things they tell us is that they want to see ads that are more relevant to their interests. Today, we learn about your interests primarily from the things you do on Facebook..."
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"...The research that we and our colleagues are doing identifies and explores a significant threat that most people miss: More than 70 percent of smartphone apps are reporting personal data to third-party tracking companies like Google Analytics, the Facebook Graph API or Crashlytics..."
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"However, one of the things we’ve heard from people is that many of the ads they see are annoying, distracting, or misleading. We think companies can do better, and that’s why we’ve been focused on improving ads both on and off Facebook"
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