Failing to enforce user privacy preferences can have catastrophic consequences, including eroded customer trust and increase legal liability exposure. Current solutions are based on agreements and expected goodwill behavior, without any tangible visibility and control measurement.
Now with QPtrust, publishers gain full visibility of user preference enforcement, alerting you to any deviation and, should you choose, automatically enforcing user consent preferences.
Our thoughts and perspectives on the future of data privacy and the evolving regulatory landscape.
Why consumer trust and third-party tools do not need to be mutually exclusive.